# Actively AI
> Actively AI's GTM Superintelligence uses deep reasoning AI to identify the right opportunities for revenue teams.

Canonical page: https://collective.gong.io/integrations/actively-ai-89a83830-473c-462b-a9da-a1ba09895ea1
Marketplace: Gong Collective
Last updated: 2025-10-07
Logo: https://assets.partnerfleet.app/einsyun4uxbom9fr5gwwdv84rq7l

## At a glance
- Filter by Category: [Account Insights](https://collective.gong.io/t/primary-category/account-insights)
- Filter by Feature: Add Contacts to Engage Flows, Use Gong Data
- Website: [www.actively.ai](https://www.actively.ai/)

## Call to actions
- [Connect](https://app.actively.ai/integrations/gong)

## About
Actively AI turns Gong Engage into an always-on GTM brain—automatically researching, prioritizing, and suggesting follow-up actions so your reps can spend their time selling, not searching.With the Actively AI + Gong integration, you never have to hop between CRM records, call transcripts, and browser tabs. You get:Key engagement signals from Gong metadata (participants, timestamps, duration) and transcript snippetsEnriched context by merging those signals with CRM history, past wins, and external news (job moves, funding news, company updates) Suggested next steps with AI-generated message drafts and “why now” insights right inside GongAutomated workflow where contacts are auto-assigned or unassigned in your Gong Engage flows as their priority changes.Under the hood, Actively AI builds a custom model trained on your closed-won data and leverages a deep reasoning engine that “researches,” “understands,” “reasons,” and “improves” over time to deliver ever-smarter recommendations.Integrate Actively AI with Gong and transform every conversation into a seamless, insight-driven playbook—freeing your team to spend less time coordinating and more time closing deals.

## Screenshots
- ![Actively AI](https://assets.partnerfleet.app/qu1cs726q68y06swjwj3u0601teo)

## Features
- **Use Gong Data in Actively AI** — Use Gong call data for our AI processing engine to identify the top contacts that reps should reach out to
- **Add CRM contact to Gong Engage flow** — We will assign the best contacts at the best accounts at the right times, right into your Gong Engage flows.

## Benefits
- **Smarter Outreach Prioritization** — Our custom AI gets smarter with each transcript, surfacing your highest-intent prospects and pinpointing the exact moments to follow up, so reps spend time on the deals that matter.
- **Flow Automation** — Auto-enroll or pause contacts in Gong Engage flows, keeping your sales workflows in sync without manual steps

## FAQs
### Do reps each need to connect via their own OAuth flow?
No. You only need one admin-level OAuth connection. Actively AI uses that single token to pull every user’s workspace ID and access role, then enforces per-user logic internally—so individual reps never have to re-authenticate.

### How are transcript excerpts surfaced in Actively AI?
AI-Cited Snippets Only: We display only the specific transcript snippets (“citations”) our reasoning pipeline extracts as insights. Full transcripts are never bulk-loaded into the UI.No Permission Re-Check for Snippets: Snippets contain only small excerpts of the transcripts, and we share the insights that contain those snippets via a secure direct URL with users.

### What happens when Gong permissions change?
We automatically re-fetch all workspace and role metadata every 24 hours (configurable). Any updates you make in Gong (new roles or changed access) flow into Actively AI on the next sync. No manual steps or re-connect required.

### Does Actively AI write any data back to Gong?
Yes, our integration only writes to Gong Engage flows. We pull in call metadata, transcripts, and user/workspace details, but the only thing we ever push back is Engage Flow assignments (assigning or unassigning prospects). We never touch core call data, transcripts, or your workspace settings, so your Gong environment stays exactly as you’ve set it up.

## Permissions
- Engage Flow — Pull from Partner — Contact, Account
- Call Data — Push to Partner — Call Data

## Next steps
- **Subscriptions Required** — Must have Actively AI subscription
- **Authenticating User Requirements** — To authenticate this integration for the first time, a user must be a Gong Tech Admin and have org admin permissions in Actively AI

## Connect
In Actively AI, go to Settings → IntegrationsClick Connect GongApprove Actively’s OAuth request in the Gong consent screenOnce connected, your Gong call transcripts will sync automatically