Use Gong data in Aha! Discovery
Use Aha! Discovery to find out what customers actually want — before you build anything. Bring all your customer research into one place (including video recordings, transcripts, and notes), use a powerful AI assistant to analyze key findings, and connect these insights to your product plans in Aha! Roadmaps to make informed decisions about what to build next.
About
Use Aha! Discovery to find out what customers actually want — before you build anything. Bring all your customer research into one place (including video recordings, transcripts, and notes), use a powerful AI assistant to analyze key findings, and connect these insights to your product plans in Aha! Roadmaps to make informed decisions about what to build next.
Analyze Gong call data alongside the rest of your customer research in Aha! Discovery. Add a call link from Gong to an interview record in Aha! Discovery to import the call's transcript and recording. Then, use the Aha! AI assistant to uncover key product insights and link them to your roadmap.
Analyze Gong call data alongside the rest of your customer research in Aha! Discovery. Add a call link from Gong to an interview record in Aha! Discovery to import the call's transcript and recording. Then, use the Aha! AI assistant to uncover key product insights and link them to your roadmap.
Media
Features
Import Calls
Analyze calls from Gong alongside the rest of your customer research in Aha! Discovery. Analyze conversations you did not attend, and identify product feedback in sales discussions. Use the AI assistant in Aha! Discovery to pull out key quotes, identify themes, and assess overall sentiment.
Benefits
Connect findings to your roadmap
Keep all your customer research together to maintain a complete record of discovery work. Link customer insights to related work (such as initiatives, features, personas, or ideas) in Aha! Roadmaps — so you can trace product decisions back to actual feedback.
FAQ
The Gong integration brings customer conversations directly into Aha! Discovery, where they become part of your research system of record instead of just call notes. AI can automatically scan transcripts for recurring themes, feature requests, and competitive mentions. This helps you see concerns customers consistently raise and where sentiment is shifting.
Customer insights should shape the roadmap — not sit in disconnected notes. The Gong integration helps you bring sales calls into Aha! Discovery so you can identify insights and link them directly to ideas, features, and initiatives in Aha! Roadmaps. This ensures you prioritize the most impactful opportunities and clearly shows how customer needs influence your roadmap.
Integration Diagrams
Data
Calls
Calls
Data
Interviews
Interviews
Requirements
Authenticating User Requirements
Make sure you are a Tech Admin in Gongand an Owner in Aha! Discovery to install the integration.
Subscriptions Required
Must have Aha! Discovery Advanced subscription
Must have Gong subscription
Must have Gong subscription
Connect
- In your Aha! Discovery account, go to Settings ⚙️ -> Account and add the Gong integration.
- Authenticate the integration.
- Choose which Gong workspace this integration will connect to.
- Enable your integration so you can link Gong calls to interviews in Aha! Discovery and fetch transcripts and recordings directly from Gong.
- Analyze the transcript with AI and link key customer insights to your roadmap.