# Aha!
> Use Aha! Discovery to find out what customers actually want — before you build anything. Bring all your customer research into one place (including video recordings, transcripts, and notes), use a powerful AI assistant to analyze key findings, and connect these insights to your product plans in Aha! Roadmaps to make informed decisions about what to build next.

Canonical page: https://collective.gong.io/integrations/aha
Marketplace: Gong Collective
Last updated: 2026-02-10
Logo: https://assets.partnerfleet.app/yxizmjqlja4n5wb8eeriavyb7n59

## At a glance
- Filter by Feature: Import Calls
- Website: [www.aha.io](https://www.aha.io/)

## Call to actions
- [Connect](https://www.aha.io/discovery/overview)

## About
Use Aha! Discovery to find out what customers actually want — before you build anything. Bring all your customer research into one place (including video recordings, transcripts, and notes), use a powerful AI assistant to analyze key findings, and connect these insights to your product plans in Aha! Roadmaps to make informed decisions about what to build next.Analyze Gong call data alongside the rest of your customer research in Aha! Discovery. Add a call link from Gong to an interview record in Aha! Discovery to import the call's transcript and recording. Then, use the Aha! AI assistant to uncover key product insights and link them to your roadmap.

## Screenshots
- ![Aha!](https://assets.partnerfleet.app/c3zs1erme6cdqrzk85kdkp0ms3q0)
- ![Aha!](https://assets.partnerfleet.app/ga4z5ah26l0xw3f0axoyn89z4j2c)

## Features
- **Import  Calls** — Analyze calls from Gong alongside the rest of your customer research in Aha! Discovery. Analyze conversations you did not attend, and identify product feedback in sales discussions. Use the AI assistant in Aha! Discovery to pull out key quotes, identify themes, and assess overall sentiment.

## Benefits
- **Connect findings to your roadmap** — Keep all your customer research together to maintain a complete record of discovery work. Link customer insights to related work (such as initiatives, features, personas, or ideas) in Aha! Roadmaps — so you can trace product decisions back to actual feedback.

## FAQs
### How does the Gong integration help with voice of the customer programs?
The Gong integration brings customer conversations directly into Aha! Discovery, where they become part of your research system of record instead of just call notes. AI can automatically scan transcripts for recurring themes, feature requests, and competitive mentions. This helps you see concerns customers consistently raise and where sentiment is shifting. 

### How does the Gong integration help with connecting customer insights to a product roadmap?
Customer insights should shape the roadmap — not sit in disconnected notes. The Gong integration helps you bring sales calls into Aha! Discovery so you can identify insights and link them directly to ideas, features, and initiatives in Aha! Roadmaps. This ensures you prioritize the most impactful opportunities and clearly shows how customer needs influence your roadmap.

## Permissions
- Calls — Push to Partner — Interviews

## Next steps
- **Authenticating User Requirements** — Make sure you are a Tech Admin in Gongand an Owner in Aha! Discovery to install the integration.
- **Subscriptions Required** — Must have Aha! Discovery Advanced subscriptionMust have Gong subscription

## Connect
In your Aha! Discovery account, go to Settings ⚙️ -> Account and add the Gong integration.Authenticate the integration.Choose which Gong workspace this integration will connect to.Enable your integration so you can link Gong calls to interviews in Aha! Discovery and fetch transcripts and recordings directly from Gong.Analyze the transcript with AI and link key customer insights to your roadmap.