About

Apollo is the AI GTM System that uniquely combines data, intelligence, and execution in one loop, helping every business find and win their next customer. That system is built on a data foundation: one of the industry’s largest B2B contact databases, with 240M+ people and 30M+ companies, powering GTM for over 600,000 companies and nearly 5 million users worldwide.

Apollo integrates with Gong Enrich to bring rich, actionable contact data into the workflows GTM teams already use, helping them identify the right people, reach more prospects, and create more pipeline. 



Data Provided


Apollo provides contact-level enrichment data in Gong. This includes:

  • Verified email addresses
  • Direct dial phone numbers

Benefits

  • Prospect Without Friction: Find accurate contact details instantly without ever leaving Gong contact views or Gong Engage flows.
  • Optimize Your Waterfall: Position Apollo within your Gong Enrich email and phone waterfalls to maximize coverage and data quality.
  • Bring Your Own Key (BYOK): Maximize your current tech stack by connecting your existing Apollo subscription directly into Gong.

Setup for Gong Admins

  1. Connect Apollo to Gong Enrich using Apollo credentials.
  2. Add Apollo to your email or phone enrichment waterfall.
  3. (Optional) Sync enriched contacts back to your CRM.

How it Works

  1. Users can trigger enrichment directly from supported Gong contact views and when adding prospects into Gong Engage flows. 
  2. Apollo operates seamlessly within your configured enrichment waterfall; if Apollo does not return the requested record, Gong Enrich moves to the next configured provider. 
  3. Enriched data can also be synced back to your CRM depending on your Gong configuration.

Requirements

Gong Enrich must be enabled for your Gong account. Read more on the Gong Help Center.

FAQ

Yes. Connect your existing Apollo account through Gong Enrich using Bring Your Own Key (BYOK) to continue using your current subscription.


No. Data accessed through a customer’s own connected provider account uses the customer’s existing Apollo subscription or credits. Gong Credits are used when Gong Enrich accesses additional data through providers purchased through Gong. However, using Gong Credits with Apollo is currently not available, but is coming soon.


Yes. Admins can configure and prioritize Apollo within separate email and phone enrichment waterfalls.


Users can access enriched contact data from supported Gong contact views and when adding contacts to Gong Engage flows.