About
Atrium automates sales management by eliminating the manual effort of tracking, analyzing, and acting on custom KPIs. It focuses on driving coaching and accountability for sales teams, enabling managers to improve pipeline creation efficiency, advance deals, and ensure consistent performance.
Atrium integrates seamlessly with existing systems like Salesforce, automatically analyzing and providing insights into key sales metrics. With enterprise-level customization, continuous anomaly detection, and turnkey go-to-market intelligence, Atrium supports organizations in holding managers and reps accountable to their goals.
Atrium’s integration with Gong brings call data directly into the platform and runs automated performance analysis turning conversational analytics into actionable performance insights. Key metrics like Talk Ratio, Question Rate, Longest Monologue, and Call Interactivity are out of the box, but customization is limitless.
Atrium’s integration with Gong brings call data directly into the platform and runs automated performance analysis turning conversational analytics into actionable performance insights. Key metrics like Talk Ratio, Question Rate, Longest Monologue, and Call Interactivity are out of the box, but customization is limitless.
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Features
Using Gong Data in Atrium
Atrium is now 100% customizable and you can request any Gong metric to be implemented in your Atrium instance.
Any metric you implement in Atrium comes with full functionality once prioritized:
Out of box, this integration enables the following Atrium KPIs using Gong-native call data:
- Trackers
- Question Rate
- Talk Ratio
- Interactivity
- Longest Monologue
- Patience
Atrium is now 100% customizable and you can request any Gong metric to be implemented in your Atrium instance.
Any metric you implement in Atrium comes with full functionality once prioritized:
- Automated Insights: AI-powered analysis and direct-to-rep or manager coaching delivered via Atrium Sales Coach.
- Flexible Reporting: Easily manipulate data to view individual or team performance, ramping trends, historical comparisons, and more.
- Customizable Reports: Save and share any report permutation via email or Slack, including Sales Coach, Opportunity, or Goal reports.
- Goal Tracking: Set rep or team goals, and Atrium will automatically monitor progress and send updates.
- Anomaly Alerts: Get notified of performance anomalies, whether compared to historical trends or peer benchmarks.
- Gong Integration: Link directly from Atrium reports to Gong for detailed call reviews.
This ensures your prioritized metrics are actionable, transparent, and aligned with your performance objectives.
Benefits
Learn more about the Atrium Gong integration:
FAQ
Requirements
Subscriptions Required
To use Atrium with Gong, you'll need separate Atrium, Gong, and Salesforce accounts, all of which are separate platforms and fees.
Authenticating User Requirements
To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Atrium.
Connect
Login to your Atrium account and go here: https://app.atriumhq.com/app/organization/integrations