# Breakout
> Breakout's inbound AI SDR engages site visitors, delivers personalized demos, qualifies leads, and books meetings.

Canonical page: https://collective.gong.io/integrations/breakout
Marketplace: Gong Collective
Last updated: 2026-06-03
Logo: https://assets.partnerfleet.app/1ggndzfse5opjurazqgkgtweams1

## At a glance
- Filter by Category: [Buyer Intent](https://collective.gong.io/t/primary-category/buyer-intent), [Contact Enrichment](https://collective.gong.io/t/primary-category/contact-enrichment)
- Business Outcome: [Pipeline Generation](https://collective.gong.io/t/business-outcome/pipeline-generation), [Rep Productivity](https://collective.gong.io/t/business-outcome/rep-productivity)
- Filter by Feature: Add Contacts to Engage Flows
- Website: [getbreakout.ai](https://getbreakout.ai)

## Call to actions
- [Connect](https://dashboard.getbreakout.ai/settings/integrations)

## About
Breakout identifies anonymous website visitors and captures inbound leads through an AI SDR, then feeds them directly into Gong Engage for immediate sequencing.Most high-intent visitors leave your website without converting. Breakout deanonymizes them in real time, enriches each record with firmographic data and intent signals, and surfaces them as sequenceable contacts in Gong Engage, so your reps can strike while the iron is hot.For visitors who do engage, Breakout's AI inbound SDR qualifies them through conversation and captures their contact details. Those converted leads are pushed into Gong Engage with full conversation context attached, so reps can follow up with the right message from the first touch.The result: no more manually prospecting accounts that are already on your site. Breakout does the identification, Gong Engage does the sequencing.Admins can configure rules to automate which visitor signals and lead types should trigger enrollment into a Gong Engage sequence. If a contact does not already exist in you CRM, breakout first creates a contact in your CRM and then it is synced with Gong.

## Screenshots
- [How to connect Gong to Breakout (video)](https://youtu.be/IKhSm0SldQs)
- ![Breakout shows your reps who's on your site right now.](https://assets.partnerfleet.app/dv2zfs7qdhle3ua1sorbchs2dk2s)
- ![Breakout's AI SDR is trained on your knowledge base.](https://assets.partnerfleet.app/oipnnu5wc5brp3fvl3rbm3itp6jh)

## Features
- **Add Contacts from Breakout to Engage Flows** — Push deanonymized contacts into Gong for e-mail conversion.

## Benefits
- **Convert your website visitors** — Reveal who is on your site and engage them with automated sequences through Gong.

## FAQs
### What types of leads does Breakout send to Gong Engage?
Two types: visitors deanonymized by signal (identified but didn't fill a form) and visitors who actively engaged with Breakout's AI SDR and shared their contact details. Both arrive enriched and ready to sequence.

### Can I control which visitors get pushed to Gong Engage?
Yes. You can configure triggers in Breakout based on intent score, target account list membership, pages visited, company segment, ICP definition, or lead source — so only the right contacts enter your sequences.

### What context does a converted AI SDR lead carry into Gong Engage?
Contact details, company enrichment, pages visited, session intent score, and a summary of the AI SDR conversation — giving reps everything they need to personalize their outreach.

## Permissions
- Flows — Push to Partner — Sequences
- Prospects — Pull from Partner — Contacts

## Next steps
- **Subscriptions Required** — Must have Breakout Growth or Enterprise subscription
- **Authenticating User Requirements** — To authenticate this integration for the first time, a user must be a Gong Tech Admin and have Admin admin permissions in Breakout

## Connect
To connect Breakout with Gong Engage:Ensure you are on the Growth or Enterprise plan on BreakoutInstall the Breakout tracking script on your website (if not already done)In your Breakout dashboard, navigate to Integrations and select Gong EngageAuthorize the integration using your Gong admin credentialsConfigure which visitor signals and lead types should trigger enrollment into a Gong Engage sequence — by intent score, company segment, pages visited, or lead sourceOnce connected, Breakout will automatically push identified visitors and AI SDR-converted leads into Gong Engage as contacts, ready for sequencing with no manual import required.Note: Breakout only supports Hubspot and Salesforce as preferred CRMs with Gong.