BuyerExperience
Win Back Lost Deals — Prioritize Re-Engagement Using Buyer Feedback + Gong Data
About
BuyerExperience helps Gong customers win back lost deals by turning closed-lost opportunities into a repeatable revenue channel.
We collect direct buyer feedback through AI-powered surveys, analyze Gong call transcripts to uncover follow-up signals, and prioritize lost opportunities by their likelihood to re-engage.
Reps don’t need to log in anywhere. Prioritized contacts and buyer insights are automatically routed back into Gong Engage flows, Slack, or Clay for fast, targeted action.
Media
Features
Add Contacts from BuyerExperience to Engage Flows
BuyerExperience sends short, incentivized surveys to contacts from lost deals to understand why they didn’t move forward and whether they’re open to re-engaging.
When a positive signal is received, BuyerExperience automatically adds those contacts to the right Gong Engage flows at exactly the right time to follow up—so reps can be proactive, not reactive, using first-party buyer feedback and clear next steps on how to re-engage.
Prioritize Lost Deals Using Buyer Feedback + Gong Call Data
BuyerExperience combines Tier 1 buyer feedback opt-ins with Tier 2 Gong call transcript analysis to prioritize which closed-lost opportunities should be re-engaged, when to re-engage, and what to say.
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Tier 1 opportunities come from buyers who explicitly opt in to re-engage and provide a specific reason.
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Tier 2 opportunities are identified by analyzing Gong call transcripts for timing cues, competitor mentions, and pain signals that indicate future re-engagement potential.
These opportunities are automatically tagged and routed back to reps with clear context so follow-up is relevant, well-timed, and easy to act on.
Benefits
Close the Feedback Gap
Get direct buyer feedback on why you lost, including competitors they evaluated, who they chose, and why. Fill the gaps your CRM can't.
Recover Lost Revenue
Flag closed-lost deals that are still in-market or unhappy with a competitor so your team can win them back while timing is right.
Scale Personalized Re-Engagement
Use buyers' own language to generate tailored follow-up emails that are automatically pushed into Gong Engage flows so reps can re-engage at scale without losing the personal touch.
FAQ
No. Setup takes less than 2 minutes and requires only Tech Admin access to Gong.
All feedback is attributed so your reps know exactly who to follow up with and why.
Integration Diagrams
After we find which lost deals are open to re-engaging, we push those contacts to engage flows. For any other contacts, we pull the transcripts and run them through an AI-analysis to score if they are worth a sales rep re-engaging.
Data
Flows
Flows
Calls
Calls
Transcript Calls
Transcript Calls
Data
Contacts
Contacts
Call IDs
Call IDs
Transcript Calls
Transcript Calls
Requirements
Subscriptions Required
Must have BuyerExperience Pro plan
Must have Gong Professional subscription
Must have Gong Professional subscription
Authenticating User Requirements
To authenticate this integration for the first time, a user must be a Gong Tech Admin and have basic permissions in BuyerExperience
Connect
How to connect BuyerExperience to Gong:
- Log into BuyerExperience and go to Settings > Integrations
- Click “Connect Gong”, authorize your Gong account, and accept Gong permissions
- In the authorization window, grant BuyerExperience access to your Gong Public API. This allows the integration to:
- Add prospects directly into Gong Engage flows
- View available Gong Engage flows for selection
- Check and display each prospect’s current flow assignment status
- Pull calls and transcripts from Gong.
Once authorized, BuyerExperience will begin syncing buyer feedback and follow-up actions directly into Gong