# Clay
> Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case.

Canonical page: https://collective.gong.io/integrations/clay
Marketplace: Gong Collective
Last updated: 2026-01-29
Logo: https://assets.partnerfleet.app/5quikukyodh7jyiqb9x9n2s6dr2e

## At a glance
- Filter by Category: [Workflow & Automation](https://collective.gong.io/t/primary-category/workflow-and-automation)
- Business Outcome: [Rep Productivity](https://collective.gong.io/t/business-outcome/rep-productivity)
- Filter by Feature: Add Contacts to Engage Flows, Use Gong Data
- Website: [www.clay.com](https://www.clay.com)

## Call to actions
- [Connect](https://clay.com)

## About
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Over 5,000+ companies, like OpenAI, Canva, Anthropic, and Rippling, use it to power everything from recurring CRM enrichment to targeted outreach.Clay + Gong Engage integration allows users to seamlessly push contacts from their Clay tables directly into Gong Engage Flows, enhancing workflow efficiency and campaign precision.

## Screenshots
- ![An image that shows what the Gong Integration looks like within in the Clay table.](https://assets.partnerfleet.app/ds48xlu6qz1w80hsu9k6hfwbx0b1)
- ![An image that shows what the Gong Integration looks like within in the Clay table.](https://assets.partnerfleet.app/2itwmnct5f7vbl2cl42ejmqtwk2p)
- ![An image that shows what the Gong Integration looks like within in the Clay table.](https://assets.partnerfleet.app/92mrr4b1isxq69gi8ju5sjud40p8)
- ![An image that shows what the Gong Integration looks like within in the Clay table.](https://assets.partnerfleet.app/t8dzivzutl6qyz27z8gcn0mfg8bx)

## Features
- **Add Contacts from Clay to Engage Flows** —  Easily assign contacts or leads to specified Gong Engage flows by using their CRM ID, which can be retrieved through Salesforce or HubSpot lookups within Clay.
- **Get Call Details** —  Retrieve detailed insights from Gong call recordings, including participants, Call agenda, call duration, video & audio statistics, key moments etc. Use this data to enrich your workflows, analyze sales conversations, and drive better engagement strategies directly within Clay. 
- **Get Call Transcript** — Fetch the full transcript of Gong call recordings, allowing you to analyze conversations, extract key insights, and integrate call data into your workflows. Leverage this action to enhance sales coaching, track customer interactions, and improve deal execution within Clay. 

## Benefits
- **Personalization at scale** — Use enriched data within Clay to personalize and automate outreach in Gong Engage, boosting the impact of your campaigns with relevant, up-to-date information.
- **Real-time flow management** — Retrieve and manage assigned Gong Engage flows in real-time, ensuring that no contact or lead slips through the cracks.
- **List Assigned Flows for Prospects** — Retrieve Gong Engage flows assigned to specific prospects using their CRM IDs. This feature simplifies identifying and managing flow instances associated with each prospect.
- **Unlock Conversation Insights** —  By retrieving call transcripts, you can analyze conversations at scale, identify trends, and surface key insights—helping sales and customer success teams refine their messaging, improve follow-ups, and close deals more effectively.

## Permissions
Clay + Gong Engage integration allows users to seamlessly push contacts from their Clay tables directly into Gong Engage Flows, enhancing workflow efficiency and campaign precision.

- Engage Flows — Pull from Partner — Contacts and Leads
- Gong Call Data — Push to Partner — Call Details

## Next steps
- **Subscriptions Required** — Must have a Gong Engage subscriptionMust have an Explorer+ Clay subscription
- **Authenticating User Requirements** — To authenticate this integration for the first time, a user must provide their unique API Key by logging into their  Gong account.

## Connect
In your Clay table, navigate to  Add enrichment.Select the Gong action.Within the Gong action, click Add account.You will be redirected to the Gong authentication page to authorize Clay’s access.Once authorized, you can seamlessly access your Gong account within Clay tables.