ClosedLoop AI - Turn Gong Sales Calls Into Product Intelligence
Turn Gong Sales Calls Into Product Intelligence. Stop manually reporting customer feedback to product. AI automatically extracts feature requests and pain points from your Gong calls and creates tickets for the product team — so you can focus on revenue.
About
ClosedLoop AI bridges the gap between your sales team and your product roadmap. While Gong captures rich customer conversations, it’s all too easy for feature requests and pain points to get lost in the day-to-day. ClosedLoop AI uses artificial intelligence to:
- Identify, extract, and categorize feature requests, bugs, and customer pain points directly from Gong call transcripts;
- Provide data-driven insights so you can prioritize what’s most important to customers;
- Reduce manual work for sales and product teams;
- Ensure customer feedback is systematically captured, organized, and acted upon—not buried in shared drives or spreadsheets.
With ClosedLoop AI, feedback becomes fuel for growth (not work).
Media
Features
Use Gong Data in ClosedLoop AI
Automatically analyze Gong call recordings to extract customer product feedback and product insights. Our AI processes call transcripts to identify pain points, feature requests, competitive intelligence, and revenue potential, helping product teams make data-driven decisions based on real customer conversations.
Benefits
Save time and reduce manual effort
No more copying/pasting feedback from calls, or manually drafting feature request tickets.
Better alignment between sales and product
Everyone sees what customers are asking for. Nothing gets forgotten.
More credible product decisions
Decisions backed by real customer voice data from sales conversations.
Increased revenue focus
Sales teams focus on what moves the needle, product builds what customers want.
FAQ
Setup is minimal. You’ll need to connect your Gong account and ClosedLoop begins extracting insights automatically.
ClosedLoop AI offers a simple, usage-based pricing model:
- Free Plan – $0/month, includes 100,000 credits each month.
- Pay-as-you-go – $0/month base fee, includes 100,000 free credits each month, then pay only for what you use beyond the free quota.
Each credit corresponds to roughly 4 characters processed from your Gong calls. You only pay for actual usage.
On average, ClosedLoop AI delivers over 95% accuracy in extracting product feedback from Gong calls. Our multi-stage AI ML pipeline performs iterative, multi-pass semantic analysis and reasoning, and automatically feed learnings back into the model so accuracy even improves over time. ClosedLoop AI typically surfaces 4–9 actionable product insights from a 30-minute Gong call.
Integration Diagrams
Data
Call Transcripts
Call Transcripts
Data
Product Feedback
Product Feedback
Requirements
Subscriptions Required
Must have ClosedLoop AI subscription
Must have Gong subscription
Requires a separate subscription from Gong (external service)
Must have Gong subscription
Requires a separate subscription from Gong (external service)
Authenticating User Requirements
To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in ClosedLoop AI
Connect
After signing up, you can connect your Gong account using OAuth (preferred) or an Access Key and Client Secret.