About

Integrate Gong and Zoho into a single, aligned revenue system. CRM Connect keeps key CRM data flowing from Zoho into Gong while writing Gong call summaries back into Zoho, helping both systems stay current. The result is better visibility, stronger insights, and less manual work across your revenue workflow.

Start a two-week trial to evaluate CRM Connect and see the value firsthand.

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Features

Connected Revenue Data Across Gong and Zoho
Connect Gong and Zoho into a single, aligned revenue system—positioning Gong as the system of insight and Zoho as the system of record for sales transactions, with data continuously flowing between the two.

  • Gong as Your System of Insight: Leverage Gong for AI-driven insights, forecasting, coaching, and deal analysis while maintaining your core sales data in Zoho.

  • Zoho as Your Transactional Backbone: Manage accounts, contacts, leads, and deal updates in Zoho, with that data continuously reflected in Gong.

  • Aligned Workflows: Ensure activity in one system is reflected in the other, reducing gaps between execution and analysis.
Continuous Data Alignment
Keep Gong and Zoho continuously aligned with automated, reliable data flows across both systems.

  • Bi-Directional Data Flow: Sync CRM data from Zoho into Gong while automatically adding call summaries back to Zoho.

  • Trusted Data Across Systems: Ensure both Gong and Zoho reflect the same, up-to-date revenue data.

  • Selective Data Sync: Choose which Zoho fields to bring into Gong so you maintain a clean, focused data model without unnecessary clutter.

Benefits

Improved Decision-Making
Access consistent, reliable data across Gong and Zoho, enabling more informed deal reviews and strategic decisions.
Enhanced Revenue Insights
Combine Zoho CRM data with Gong insights to gain a clearer, more complete view of pipeline performance and forecasting.
Increased Team Efficiency
Reduce manual updates and context switching by keeping Gong and Zoho continuously aligned.

FAQ

CRM Connect for Zoho keeps Gong and Zoho continuously aligned through a secure managed integration, syncing key Zoho CRM data into Gong and writing Gong call summaries back into Zoho.
Connecting Gong and Zoho gives Gong the CRM context it needs for better insight, visibility, and decision-making, while Zoho stays updated with important Gong call summaries. This helps teams reduce manual work, reduce context switching, and stay aligned across systems.
CRM Connect syncs core Zoho CRM data such as accounts, contacts, leads, and deals into Gong, and writes Gong call summaries back into Zoho. This creates a two-way data flow that helps keep both systems current and aligned.
CRM Connect includes two pricing components: an annual subscription of $360 per Gong Foundation user and a one-time implementation fee that typically ranges from $500 to $750. Subscription pricing follows a volume-based scale, so per-user pricing decreases at higher user counts.
Yes. CRM Connect supports selective field mapping, so you can choose which Zoho data is synced into Gong so only the most relevant data is brought into Gong.

CRM Connect uses a simple, secure installation process based on industry-standard OAuth authentication and a least-privilege access model.
Not all Gong features are supported when using the Gong CRM API. Gong Engage is not supported, Gong Forecast is limited to import-based functionality, and Gong Deal Board inline editing is not currently supported. For the latest compatibility details by product line, view Gong’s CRM compatibility documentation

Integration Diagrams

Data

Accounts, Contacts, Deals, Leads, Users, Stages

Accounts, Contacts, Deals, Leads, Users, Stages

Call Summaries

Call Summaries

CRM Connect for Zoho
CRM Connect for Zoho
Data

Accounts, Contacts, Deals, Leads, Users, Stages

Accounts, Contacts, Deals, Leads, Users, Stages

Meeting/ Notes

Meeting/ Notes

Requirements

Subscriptions Required

  • Gong
  • Zoho

Authenticating User Requirements

  • Gong: OAuth
  • Zoho: OAuth

Connect

  1. Contact RevOps Sherpas to start your CRM Connect installation.
  2. Connect Zoho and Gong using industry-standard OAuth authentication.
  3. Confirm the Zoho fields you want synced into Gong.
  4. Validate the connection and begin syncing data.