Enrich Gong AI Briefer

Gong can connect to MCP servers to get data and insights that are leveraged in Gong's Al
Briefer.

The Demandbase MCP Server brings rich company and signal data into Gong’s AI Briefer so sellers get the context they need, without manual research.


The Demandbase MCP server provides the following capabilities:
  • Account and person-level context — including buyer journey stage, pipeline conversion score, and last website visit
  • CRM-synced first-party data — such as opportunity status, lead/contact type
  • Demandbase-provided third-party data — including news, technology installs, and company hierarchies