# Demandbase
> Increase Your Sales Pipeline with Demandbase and Gong

Canonical page: https://collective.gong.io/integrations/demandbase
Marketplace: Gong Collective
Last updated: 2025-10-07
Logo: https://assets.partnerfleet.app/7ekn4yhogazjubnsgniidv268o4e

## At a glance
- Filter by Category: [Contact Enrichment](https://collective.gong.io/t/primary-category/contact-enrichment)
- Business Outcome: [Pipeline Generation](https://collective.gong.io/t/business-outcome/pipeline-generation)
- Filter by Feature: Add Contacts to Engage Flows, Show in Gong
- Website: [www.demandbase.com](https://www.demandbase.com/)

## Call to actions
- [Connect](https://web.demandbase.com/o/ad/i)

## About
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com. This integration allows for a deeper integration between your Demandbase platform and Gong. With this connector, you can:Add contacts from Demandbase to Gong Engage flow through Take Action and OrchestrationSee Demandbase account insights from within Gong EngageImport Gong call activity data into Demandbase for list building, account scoring and more!Learn more about using the integration here.

## Screenshots
- ![Demandbase](https://assets.partnerfleet.app/7ks15dphb9l55us8kcncnutqpqqp)

## Features
- **Add Contacts from Demandbase to a Gong Flow** — Build dynamic people lists using Demandbase data (intent, firmographics, technographics, engagement minutes, and journey stages) and automatically add contacts to Gong Engage Flows 
- **Show Demandbase in Gong Engage** — See Demandbase account insights from within Gong Engage using the Demandbase iframe
- **Use Gong Data in Demandbase** — Import your Gong call activity data into Demandbase for list building, engagement scoring, filter creation, reporting and other account insights scoring!

## Benefits
- **Manage Contacts with Flexibility** — Send contacts to Gong as a one-time or recurring automation through Demandbase.
- **Intelligently Target Pipeline** — Leveraging Demandbase data to build a segmented people list ensures only contacts who meet required criteria are being added to the defined Gong Engage Flow.
- **See Account Insights within Gong Engage** — You can now navigate to the Demandbase tab under Accounts on Gong Engage to see account insights right within Gong!
- **Use Gong call data to drive account insights** — Import your Gong call activities into Demandbase to further improve your account insights!

## Permissions
- Gong Engage Flows — Pull from Partner — Demandbase Contacts
- Gong Call Activities — Pull from Partner — Gong Call Activities
- Account Insights — Bi-Directional — Account Insights

## Next steps
- **Subscriptions Required** — Must have:Demandbase subscription (and Demandbase for Sales subscription for iframe)Gong Engage subscription (for Demandbase iframe and to push contacts from Demandbase)
- **Authentication Requirements** — To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Demandbase

## Connect
In Demandbase, navigate to Settings > Integrations Click on Create Data Source and choose GongClick Login with GongYou will be redirected to the Gong authentication page where you need to authorize Demandbase access to your accountAfter authorization you will be redirected back to Demandbase and the integration will be successfully created

## More from Demandbase
- [Demandbase MCP Server](https://collective.gong.io/integrations/demandbasemcpserver) — A secure, intelligent gateway that enables natural language access to both first-party Demandbase tenant data and third-party B2B intelligence. · Logo: https://assets.partnerfleet.app/hqve18daky5p55hop50hpaxx4nuv