G2 MCP Server
G2 is the world’s largest and most trusted software marketplace, helping more than 60 million people every year make smarter software decisions based on authentic peer reviews.
Enrich Gong Agents
Gong connects to MCP servers to ingest data and insights to be leveraged in Gong Agents.
Ask questions and instantly receive summarized insights without needing to pull reports or analyze raw data. Learn about specific accounts, or general trend data. All data returned via MCP is limited by your current G2 subscription.
Available Tools
- Buyer Intent Signals: Companies showing interest in your product, competitors they're researching, comparison pages visited, and intent scores (0-100 scale)
- Product Reviews: Verified reviews with ratings, feedback, feature assessments, switching patterns, and company segment data
- Product Catalog: Product metadata including names, descriptions, ratings, review counts, vendor info, and category memberships
- Category Taxonomy: Category hierarchy, descriptions, and product mappings
What You Can Do with this MCP Connection
- Prioritize accounts using G2 Buyer Intent
- Research competitors during active deals
- Generate richer pre-call briefs
- Research buyer behavior (e.g. alternatives under consideration)
Example Prompts
- Which accounts are researching my competitors? What product are they comparing?
- Using G2 MCP, summarize companies showing intent in [insert category].
- What do buyers like most and complain about in this category?
- What messaging should I use for companies researching [insert category]?
FAQ
“Using G2 MCP, summarize buyer intent trends for [CATEGORY].” If successful, MCP will return G2-powered insights.
G2 MCP (Model Context Protocol) connects G2 data directly into AI features of Gong,
allowing users to ask questions in natural language and receive answers complimented by real G2 Buyer Intent, and verified review data.
allowing users to ask questions in natural language and receive answers complimented by real G2 Buyer Intent, and verified review data.
Requirements
Subscriptions Required
Must have paid G2 subscription to connect to G2's MCP
Buyer Intent from G2 requires an add-on subscription
Buyer Intent from G2 requires an add-on subscription
Connect
https://mcp.g2.com/mcp