# Hindsight
> Hindsight helps teams understand what wins and loses them deals.

Canonical page: https://collective.gong.io/integrations/hindsight
Marketplace: Gong Collective
Last updated: 2025-10-07
Logo: https://assets.partnerfleet.app/wawsnxjp5y2bc4w9dl09qh4f89gf

## At a glance
- Filter by Category: [Data Visualization & BI](https://collective.gong.io/t/primary-category/data-visualization-and-bi)
- Filter by Feature: Import Calls, Use Gong Data
- Website: [usehindsight.com](https://collective.gong.iousehindsight.com)

## Call to actions
- [Connect](https://app.dealpage.ai/sign-in)

## About
Hindsight helps teams understand why they win or lose deals. We use AI to collect and analyze feedback from buyers as well as your team, so you can repeat wins and prevent losses.

## Features
- **Use Gong Data in Hindsight** — Analyze sentiment and win/loss drivers in your Gong calls.

## Benefits
- **Win/Loss Analysis** — Understand why you win or lose deals. Analyze sentiment and topics in your Gong calls.
- **Feedback Collection** — Besides live buyer interviews, our AI interviewer can create personalized surveys for each prospect or rep.

## FAQs
### Will this adapt to my unique CRM model?
Yes! Our flexible and customizeable CRM sync will map to your unique process and custom CRM fields. Chat with our solutions team if you have any futher questions!

### What types of insights can I expect?
Insights are custom based on your team's specific needs. Teams often ask about competition, seller performance, brand perception, and product.

### Is my data secure with Hindsight?
Yes, Hindsight is SOC II Type 2 compliant and undergoes regular 3rd party audits and penetration testing. 

## Permissions
- Gong Call Data — Push to Partner — Hindsight

## Next steps
- **Subscriptions Required** — Must have Hindsight subscriptionMust have Gong subscription
- **Authenticating User Requirements** — To authenticate this integration for the first time, a user must be a Gong Tech Admin and have  admin permissions in Hindsight

## Connect
https://www.linkedin.com/company/hindsighthq/