About This MCP Connection

Teams can configure Gong as both an MCP client (pulling external context into your revenue workflows in Gong) and an MCP server (enabling Gong's revenue-specific agents to work with every other AI agent in your stack) to leverage AI-powered insights from account and deal activity.

By connecting Gong to HubSpot’s MCP client, teams can bring Gong-powered account and deal insights into Breeze Agent workflows, which helps agents answer revenue questions, generate structured briefs, and support more informed actions without requiring teams to manually search or copy-paste context between systems.

Available Tools

The Gong MCP Server exposes three read-only tools:

ask_account: Answers natural-language questions about a single account.
ask_deal: Answers natural-language questions about a single deal.
generate_brief: Generates a structured, multi-category brief for an account or deal, including insights such as key themes, stakeholders, risks, and next steps.

Each tool analyzes Gong activities within a defined time range and returns AI-generated insights. The tools do not return raw transcripts, message bodies, or activity lists, and they do not create, update, or delete data.

What You Can Do with this MCP Connection

Ask Breeze Agents natural-language questions about a specific account or deal and get answers grounded in Gong activity.
Help Breeze Agents identify deal blockers, customer objections, stakeholder concerns, competitive mentions, and next steps.
Generate structured account or deal briefs that summarize key themes, risks, stakeholders, and recommended follow-up.
Use Gong as a trusted revenue intelligence source for HubSpot workflows like lead qualification, deal inspection, renewal prep, account planning, and executive reviews.
Combine Gong insights with HubSpot CRM context so agents can take action with a more complete view of the customer relationship.

Connect

Create an app in Gong

In Gong, go to Company Settings > Ecosystem > API > Integrations and click Create Integration.
Enable the MCP scope.
Select the appropriate access type. For HubSpot Breeze Agents, Personal Access is recommended when each user should authorize with their own Gong credentials and retain user-level Gong permissions.
Add the HubSpot callback or redirect URI required during HubSpot MCP Client setup.
Save the integration. Gong returns a Client ID and Client Secret. Copy both.

Connect Gong in HubSpot

In HubSpot, customize the relevant Breeze Agent using HubSpot MCP Client.
Add Gong as an external MCP server connection.
Enter the Gong MCP Server URL: https://mcp.gong.io/mcp
Configure OAuth using the Client ID and Client Secret from the Gong integration.
Sign in with your Gong account when prompted to complete authorization.
Once connected, the Breeze Agent can call the approved Gong MCP tools based on the scopes enabled by your Gong admin.

Requirements

Gong Requirements

Access to Gong MCP Server.
A Gong Technical Administrator to create the MCP integration in Gong.
A dedicated Gong MCP integration with the MCP scope enabled.
Recommended access type: Personal Access, meaning user-level access. Each user signs in with their own Gong credentials, and HubSpot can only access the Gong data that user is already permitted to see.

HubSpot requirements

Access to HubSpot’s Breeze Agent and the HubSpot MCP Client.
A HubSpot user with the permissions required to customize Breeze Agent and configure MCP Client connections.
A supported HubSpot subscription (Marketing Hub, Sales Hub, Service Hub, Data Hub, Content Hub, and Smart CRM)
AI feature access and data-sharing controls can be managed in HubSpot AI settings.

Links

Gong Help Center article

HubSpot documentation