# Ignition
> Bring the voice of the customer to go-to-market processes

Canonical page: https://collective.gong.io/integrations/ignition
Marketplace: Gong Collective
Last updated: 2025-10-07
Logo: https://assets.partnerfleet.app/uuk3hg0sotwaom83xf558quusqwy

## At a glance
- Filter by Category: [Product Insights](https://collective.gong.io/t/primary-category/product-insights)
- Business Outcome: [Retention & Expansion](https://collective.gong.io/t/business-outcome/retention-and-expansion)
- Filter by Feature: Use Gong Data
- Website: [we.haveignition.com/auth](https://we.haveignition.com/auth)

## Call to actions
- [Connect](https://we.haveignition.com/auth)

## About
Ignition connects with Gong to feed transcripts of customer conversations into Ignition’s AI-powered research tools. Ignition will automatically pivotal moments from Gong Transcripts into key themes and insights. Product & marketing teams use these insights to inform what to build, message, and launch.

## Features
- **Use Gong Data in Ignition** — Use Ignition AI analysis to surface key themes from Gong Transcripts including common feature requests, areas for improvement, and overall sentiment.

## FAQs
### What permissions are required to connect Gong and Ignition?
In Gong, you will need to be a Technical Administrator. In Ignition, you need Admin permissions.

## Permissions
- Gong Call Transcripts — Push to Partner — Ignition

## Connect
Log in to Ignition.Go to the Integration page.Click Connect on the Gong integration and follow the approval flowOnce connected, you can find your customer conversations in the Insights section under Product Management in the side navigation of Ignition