# Itero
> Re-simulate, and automatically score any call from Gong.

Canonical page: https://collective.gong.io/integrations/itero
Marketplace: Gong Collective
Last updated: 2025-10-07
Logo: https://assets.partnerfleet.app/spwxjvm5ui2x82xvydjn3r1yvhhr

## At a glance
- Filter by Category: [Performance Management](https://collective.gong.io/t/primary-category/performance-management)
- Filter by Feature: Use Gong Data
- Website: [iteroapp.ai](https://iteroapp.ai)

## Call to actions
- [Connect](https://app.iteroapp.ai/settings)

## About
Itero helps sales teams unlock performance by automatically scoring calls against any customer criteria you want and re-simulating real conversations for continuous improvement. Itero identifies coaching opportunities, and lets reps practice with AI-driven role-play scenarios that mirror real-life objections and deal dynamics. It's like having a sales coach embedded in every call—and every practice session.

## Features
- **Use Gong Data in Itero** — Re-Simulate Live Calls: With one click, reps can re-simulate calls from Gong in Itero to have another at bat and improve their outcomes for the next time. 
- **Use Gong Data in Itero** — Automated Call Scoring: Effortlessly evaluate every call with objective, data-driven scoring based on key sales criteria like discovery, objection handling, and closing techniques.  Every criteria has a scoring rubric that is automatically created to ensure consistent, transparent, and fair scoring.

## Benefits
- **Increased Conversion Rates** — By re-simulating and practicing live call scenarios, you can increase conversion rates.  Customers have seen up to a 110% increase.
- **Increased Win Rates** — Practice each part of a discovery call to have better conversations with customers, and improve win rates. 
- **Reduced Ramp Time** — Cut ramp time and improve the time time to full productivity by simulating real calls with customers. 

## Permissions
- Calls — Push to Partner — Call Simulations

## Next steps
- **Subscriptions Required** — Must have Itero subscriptionMust have Gong subscription
- **Authenticating User Requirements** — To authenticate this integration for the first time, a user must be a Gong Tech Admin and have full admin permissions in Itero

## Connect
1. Have a Gong admin log into Itero2. Go to Settings > Integrations3. Connect Gong