# Luster AI
> Unleash predictable revenue with Luster’s AI-powered enablement platform. Diagnose skill gaps, predict revenue risks, and prescribe the actions your GTM team needs to drive measurable growth.

Canonical page: https://collective.gong.io/integrations/luster-ai
Marketplace: Gong Collective
Last updated: 2025-12-08
Logo: https://assets.partnerfleet.app/1odrfa9mfa3c1rm8ky8imqctwb80

## At a glance
- Filter by Category: [Performance Management](https://collective.gong.io/t/primary-category/performance-management)
- Business Outcome: [Ramp Time](https://collective.gong.io/t/business-outcome/ramp-time), [Rep Productivity](https://collective.gong.io/t/business-outcome/rep-productivity)
- Filter by Feature: Use Gong Data
- Website: [www.luster.ai](https://www.luster.ai/)

## Call to actions
- [Connect](https://app.int.luster.ai/)

## About
The Luster Gong App connects Gong’s conversation intelligence with Luster’s real-time AI coaching platform to give sales teams actionable, personalized coaching based on their actual customer calls.With this integration, Luster automatically ingests call recordings, transcripts, and essential metadata from Gong and analyzes them using our proprietary PearlAI engine. The output includes skill scoring, coaching insights, personalized development plans, and predictive indicators of revenue risk. These insights help reps improve faster, and help managers focus their coaching where it will have the biggest impact.Luster provides:🔹 AI Scoring &amp; InsightsAutomatically evaluates discovery skills, call control, qualification, objection handling, and more based on real conversations.🔹 Real-Time AI CoachingReps receive immediate guidance on live calls and async feedback on Gong-recorded calls.🔹 Weekly Coaching Plans for ManagersDelivered every Monday, highlighting behaviors most likely to impact near-term revenue based on each seller’s upcoming pipeline.🔹 Predictive Enablement SignalsAggregated insights across teams help revenue and enablement leaders identify training gaps, design data-backed enablement initiatives, and measure the effectiveness of enablement and learning programs.🔹 Seamless, Secure SyncCall transcripts, audio, and metadata sync directly from Gong via secure OAuth and Gong-approved scopes, ensuring user-level permissions and least-privilege access.

## Screenshots
- ![Diagnose, predict, and prescribe. Real-time skill intelligence from every conversation.](https://assets.partnerfleet.app/af49ig9vkjq42vg0lwk0v8uw24ub)
- ![Link your Gong account once and let Luster do the rest - every live call automatically captured and ready for insight.](https://assets.partnerfleet.app/515dtsvfi15yy7kequifhu7bregx)
- ![Take control of AI coaching, review scorecards, fine-tune skill evaluations and manage it effortlessly in one place.](https://assets.partnerfleet.app/pcdtsw4a3sztupugymrb5tle4lek)
- ![Luster gives reps AI-driven evaluations and coaching mapped to your real-world skills and sales playbook.](https://assets.partnerfleet.app/giy17eh1duf38m013z9nji76igjs)

## Features
- **Import  Calls** — Luster automatically imports Gong call recordings, transcripts, and metadata to power AI-driven analysis and coaching. Once enabled, the integration securely ingests every eligible call so reps and managers can:Get instant AI scoring on discovery, impact questioning, and call controlView skill trends across reps, teams, and segmentsReceive real-time coaching insights based on what actually happened in the conversationIdentify revenue-risk behaviors early through predictive diagnosticsReinforce skills with personalized Luster practice sessions generated from Gong call dataImported calls flow directly into Luster’s Predictive Enablement platform, where they fuel coaching plans, skill development paths, and management insights—automatically and without manual uploads.

## Benefits
- **AI Coaching & Skill Insights for Every Gong Call** — Luster turns every Gong call into instant, actionable coaching. Once enabled, Luster automatically ingests your Gong transcripts, audio, and metadata to diagnose selling behaviors, score core skills, and surface the biggest opportunities to drive revenue.With Luster + Gong, you get:Automated analysis of every sales callSkill scoring for discovery, impact, and call controlAI-generated coaching for reps based on real conversationsPredictive insights that highlight behaviors most likely to impact pipelineWeekly coaching plans for managers, powered by upcoming meetingsPractice sessions inside Luster to reinforce the exact gaps surfaced from Gong dataThis integration gives teams a full loop: real calls → AI insights → personalized coaching → measurable improvement.

## FAQs
### What does Luster do?
Luster is an AI-powered sales enablement platform that helps revenue teams diagnose skill gaps, predict performance risks, and prescribe personalized coaching—automatically.We analyze sales calls, roleplays, and live meeting behavior to give reps instant AI coaching and provide managers with weekly coaching plans focused on the skills that most impact near-term revenue. Luster also offers AI simulations so reps can practice using lifelike scenarios and reinforce new training.The result: faster ramp, more consistent execution, and predictable revenue performance across the entire team.

### Who has access to which call transcripts?
Admins have full visibility into all user transcripts across the organization, managers can access transcripts for the users on their team, and individual users are limited to viewing only their own transcripts, ensuring the right level of access, privacy, and accountability at every level of the organization.

## Permissions
- Call — Push to Partner — Live Call Session
- User — Push to Partner — Luster User
- Transcript — Push to Partner — Live Call Transcript

## Next steps
- **Subscriptions Required** — To use the Luster + Gong integration, customers must have:An active Luster subscription (any plan that includes AI call scoring or integrations)An active Gong subscription with API access enabledBoth subscriptions must be active for call ingestion, analysis, and scoring to function.
- **Authenticating User Requirements** — To authenticate this integration for the first time, a user must be a Gong Admin and have Admin permissions in Luster.

## Connect
Integrating Gong with Luster allows your live and recorded calls to automatically sync into Luster for AI-driven skill diagnostics, coaching insights, and predictive performance analysis. This guide walks you through how to connect Gong, configure your webhook, verify the integration, and troubleshoot common issues.Step 1: Go to “Integrations” in LusterLog into Luster as an Admin.​Navigate to Integrations and find the Gong Integration card.---Step 2: Connect GongClick Connect.​When prompted, approve permissions to allow Luster to access Gong data (e.g., calls, transcripts, and metadata).​Once approved, Luster will generate a Webhook URL that you’ll need to configure in Gong.---Step 3: Configure the Webhook URL in GongSign into Gong as an Admin.​Go to Admin Settings → Ecosystem → Automation Rules​Click Add Rule.​Paste the Webhook URL from Luster into the provided field (it says "Your rule triggers the sending of data to a specified URL").​Change the authentication method under "Select authentication method" to Signed JWT header.​Add a Name and Description to the integration, then click "Rule Status" slider to enable the automation.​Test the rule to ensure it is connected and working as expected.&nbsp;​Click Save.---❌ Removing the IntegrationIf you no longer wish to use the Gong integration:Log into Luster as an Admin.​Go to Integrations → Gong.​Click Disconnect.​Implications of RemovingLuster will immediately stop receiving new Gong calls and transcripts.​Existing data already processed in Luster will remain accessible and secure.
