# MadKudu
> Get all the account insights you need with MadKudu and Gong Engage

Canonical page: https://collective.gong.io/integrations/madkudu
Marketplace: Gong Collective
Last updated: 2025-10-07
Logo: https://assets.partnerfleet.app/mv5a9h0hal7mz4ifbg539ljkzid9

## At a glance
- Filter by Category: [Account Insights](https://collective.gong.io/t/primary-category/account-insights), [Buyer Intent](https://collective.gong.io/t/primary-category/buyer-intent), [Workflow & Automation](https://collective.gong.io/t/primary-category/workflow-and-automation)
- Business Outcome: [Pipeline Generation](https://collective.gong.io/t/business-outcome/pipeline-generation), [New Business](https://collective.gong.io/t/business-outcome/new-business), [Rep Productivity](https://collective.gong.io/t/business-outcome/rep-productivity)
- Filter by Feature: Add Contacts to Engage Flows, Show in Gong
- Website: [www.madkudu.com](https://www.madkudu.com/)

## Call to actions
- [Connect](https://www.madkudu.com/solutions/madkudu-for-gong?utm_campaign=Gong_integrations_page&utm_source=gong_marketplace&utm_medium=madkudu_listing)

## About
MadKudu enables your sellers to prospect more effectively, directly in Gong Engage, by automating tedious prospecting tasks and simplifying their workflow.With this integration, sellers no longer need to switch between multiple tools for prioritizing, researching, and engaging with prospects. MadKudu aggregates all your data (web visit, content and linkedin engagement, product usage...)    and combines with external signals (job changes, job postings, company news...) to deliver in Gong: actionable account and contact intelligence, to arm sellers with the context they needsimplified workflow to identify and prioritize prospects to engage withMadKudu transforms manual prospecting into a seamless, inbound-like experience, freeing your team to focus on the selling part. 

## Screenshots
- ![How it works](https://assets.partnerfleet.app/hga9vmhfrkxzhev2euca4o5d0uz3)

## Features
- **Access MadKudu Account insights in Gong Engage** — Provide access to all insights from your data and external signals in 1 place with MadKudu account intelligence embedded in Gong Engage, so your sellers research their accounts directly in Gong without switching to multiple tools. 
- **Add Contacts from MadKudu to Engage Flows** — Identify which contacts are most engaged and likely to influence buying decisions, then add them to a Gong Flow in just one click.
- **Access MadKudu Contact insights when writing emails** — Leverage MadKudu contact intelligence to get context on prospects when personalizing your emails in Gong Engage email composer.
- **Access MadKudu Contact insights in Gong Engage** — Use MadKudu Contact intelligence in Gong Engage > People and Gong Engage > Account > Contact to get more information when researching prospects, without leaving Gong.
- **Prioritize your accounts in Gong Engage To-Do** — Prioritize your book of business (accounts and contacts) using MadKudu's 100+ signals and data points, to know where to focus your efforts

## Benefits
- **Remove the manual work out of prospecting** — Research is tough. It takes hours and many tabs to research accounts, identify contacts to engage, and figure out what to tell them. With MadKudu, get an account brief that automatically searches thousands of sources, from the web, external signals and your own data. Then get recommended contacts to engage with. 
- **Contextualize prospecting and pipeline reviews** — MadKudu gives sellers a 360-degree view of accounts. Get a clear picture of a prospect's journey through different interactions including website visits, product activity, content downloads, and webinar attendance, job changes - and understand the company your selling into - without leaving Gong Engage.

## FAQs
### Do I need a Salesforce account to use MadKudu in Gong?
Yes

## Permissions
- Gong — Pull from Partner — MadKudu Account & Contact Insights

## Next steps
- **Subscription Requirements** — Must have a Gong Engage subscription, though users who do not have a Gong Engage seat may still use MadKudu Chrome Extension to access Account & Contact insights
- **Authentication Requirements** — To authenticate this integration for the first time, a Gong Tech Admin needs to have admin permissions in MadKudu as well.All users need to have a MadKudu seat to log in MadKudu iframes, and have MadKudu Chrome Extension installed and logged in.

## Connect
Log into MadKudu Admin ConsoleNavigate to Integrations then click GongClick Connect Gong - This will open an authorization pop-up.Click AllowTo unlock all capabilities, all users will also need to download and log into MadKudu Chrome Extension.That’s it! 😎