Sales Insights & Attrition Detection with Market Benchmarking
Modus is the early warning system for your salesforce â benchmarking signals to detect, inspect, and correct issues before revenue slips. From predicting attrition to underperformance, Modus lets you act before the quarter derails.
About
The Modus Attrition Risk Detector integrates Gong's conversation intelligence data with your workforce analytics to predict employee flight risk before it's too late. By analyzing declining call activity, meeting engagement, and email follow-up patterns alongside sales performance metrics, this integration provides early warning signals of at-risk sales reps—typically 2-4 weeks before traditional indicators surface.
Sales leaders get a complete view of both what employees are producing (revenue, bookings, close rates) and how engaged they are (call volume trends, meeting quality, composite engagement scores). This dual-lens approach identifies disengagement patterns that pure performance metrics miss, enabling proactive retention conversations and replacement hiring plans.
Sales leaders get a complete view of both what employees are producing (revenue, bookings, close rates) and how engaged they are (call volume trends, meeting quality, composite engagement scores). This dual-lens approach identifies disengagement patterns that pure performance metrics miss, enabling proactive retention conversations and replacement hiring plans.
Media
Features
Benchmark-Driven Sales Insights
AI-powered analysis across 23 performance dimensions comparing your sales team to market data using vector search technology (pipeline coverage, win rates, territory optimization, capacity planning).
Early Attrition Detection with Behavioral Signals
Multi-factor risk scoring combining 6 Gong behavioral metrics (call volume, meeting engagement, email follow-ups, talk ratio, composite engagement, activity consistency) with 4 performance indicators.
Meeting Quality Scoring
0-100 engagement scores for every call/meeting based on conversation balance (40-60% talk ratio ideal), questions asked, participant counts, video usage, and topic depth.
Benefits
Data-Driven Decision Making
Know exactly where your team stands vs. industry peers with specific, actionable recommendations. Example: "Pipeline coverage is 2.8x vs. 3.5x benchmark - increase by 0.7x to hit quota" with timeline and impact estimates.
Revenue Protection
Identify at-risk sales reps 2-4 weeks earlier than traditional methods (10% fewer false positives). Intervene proactively or initiate replacement hiring (4-month lead time) before unexpected departures disrupt your pipeline and quota attainment.
Surface True Disengagement
Catch quality decline that volume metrics miss. A rep making 50 low-quality calls (monologuing, no questions, no follow-ups) is flagged early. Composite scoring (50% volume + 50% quality) prevents both false positives and false negatives.
FAQ
Automatic matching by work email address (primary) or full name (fallback). No manual mapping needed.
Yes, the initial sync automatically pulls 90 days of history. For older data, contact [email protected] for custom backfill options.
Integration Diagrams
Data
Call Activity, Engagement Metrics, Conversation Intelligence
Call Activity, Engagement Metrics, Conversation Intelligence
Data
Attrition Risk Alerts, Sales Insights, Benchmark Analysis
Attrition Risk Alerts, Sales Insights, Benchmark Analysis
Requirements
Authenticating User Requirements
To authenticate this integration for the first time, a user must be a Gong Tech Admin and have call admin permissions in Modus
Subscriptions Required
Must have a Modus subscription
Connect
Setup Steps:
1. Navigate to Settings > Integrations in Modus
2. Click Connect on the Gong integration card
3. Authorize Modus to access your Gong workspace
4. Modus automatically syncs 90 days of historical call data and calculates baseline engagement metrics
5. Attrition signals refresh daily - view insights in Sales > Insights
The integration runs a full sync every 24 hours and calculates engagement trends by comparing the last 30 days vs. the previous 30 days for each sales rep.
1. Navigate to Settings > Integrations in Modus
2. Click Connect on the Gong integration card
3. Authorize Modus to access your Gong workspace
4. Modus automatically syncs 90 days of historical call data and calculates baseline engagement metrics
5. Attrition signals refresh daily - view insights in Sales > Insights
The integration runs a full sync every 24 hours and calculates engagement trends by comparing the last 30 days vs. the previous 30 days for each sales rep.