# Octave
> The context engine for Growth and GTM engineering teams

Canonical page: https://collective.gong.io/integrations/octave
Marketplace: Gong Collective
Last updated: 2026-02-05
Logo: https://assets.partnerfleet.app/fo77lws4zwacgmomrygqyvo8jd9o

## At a glance
- Filter by Feature: Use Gong Data
- Website: [octavehq.com](https://octavehq.com)

## Call to actions
- [Connect](https://Connect)

## About
Octave is a GTM intelligence platform that automatically extracts structured insights from sales calls. When integrated with Gong, Octave processes call transcripts using AI to identify use cases, pain points, objections, personas, and value propositions discussed during customer conversations—surfacing actionable intelligence for product, marketing, and sales teams.

## Screenshots
- ![Octave](https://assets.partnerfleet.app/2d1ttlp7d9wd8r1owu5cb9lj672u)

## Features
- **Automated Call Intelligence Extraction** — Octave automatically processes Gong call transcripts using AI to extract structured GTM insights including use cases discussed, customer pain points, buying objections, and value propositions mentioned during sales conversations.
- **Persona & Segment Mapping** — Call insights are automatically linked to your GTM library - matching extracted information to buyer personas, market segments, and use cases to build a comprehensive view of what resonates with each audience.
- **Historical Call Backfill** — Process your existing Gong call library to surface insights from past conversations, not just new calls. This enables immediate value from day one of the integration.

## Benefits
- **Surface Voice-of-Customer at Scale** — Transform hundreds of sales calls into actionable GTM intelligence without manual review. Understand what customers actually say about their needs, challenges, and buying criteria.
- **Data-Driven Messaging Optimization** — Identify which value props, proof points, and talk tracks resonate most with specific personas and segments, enabling continuous refinement of sales and marketing messaging.
- **Reduce Time to Insight** — Automatically extract and categorize insights from every call, eliminating the lag between customer conversations and actionable intelligence reaching product, marketing, and enablement teams.

## Permissions
- Call — Push to Partner — Event
- User — Push to Partner — Event

## Next steps
- **Authenticating User Requirements** — To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Octave
- **Subscriptions Required** — Must have an Octave subscriptionMust have a Gong subscription that supports webhooks

## Connect
Connect your Gong workspace to enable automatic processing of call transcripts. Octave will receive webhook notifications when new transcripts are ready and use the Gong API to fetch full transcript data. Historical calls can also be backfilled to extract insights from your existing call library.