Orca
With Orca, reps can request and schedule reference calls themselves, letting customer marketing teams shift from gatekeepers to advocacy builders. Gong + Orca allows sellers to find and request advocates directly within Gong as well as enable Customer Marketers to capture rouge reference calls.
About
Orca is a proactive advocacy platform designed to empower sales and customer success teams by automating the discovery and delivery of customer references and social proof. By integrating with CRM systems like Salesforce and analyzing call recordings for advocacy signals, Orca identifies potential advocates, flags high-value customers for onboarding, and generates tailored content from transcripts to support deal progression. This streamlined approach reduces manual coordination, enhances customer engagement through targeted interactions, and directly contributes to measurable outcomes such as lower churn rates, higher win rates, and improved net dollar retention by fostering proactive relationships.
The Gong + Orca integration focuses on seamless call recording synchronization, enabling Orca to automatically access and analyze Gong transcripts in real time to detect reference needs or content gaps during prospect conversations. This allows for immediate flagging of suitable advocates and the extraction of insights to build automated evaluation pages, ensuring sales teams receive data-driven recommendations without disrupting their workflows, ultimately accelerating deal evaluations and strengthening advocacy efforts.
Media
Features
Use Gong Data in Orca
Orca automatically pulls and analyzes Gong call recordings to identify advocacy signals, such as mentions of reference needs or content gaps during prospect interactions.
Identify Advocates from Gong Calls
Orca extracts key insights from Gong transcripts to proactively flag high-potential customers as advocates, enabling targeted onboarding for reference programs.
Benefits
Reduce Churn
Orca identifies customers with potential to become advocates of your company, enabling targeted engagement that strengthens relationships and reduces churn rates.
Advocacy Summarizations
Orca combines call recordings with advocacy resources to engage prospects through comprehensive evaluations, enhancing decision-making and accelerating deal closure.
Automated References
Orca analyzes call recordings to detect when prospects require advocate support, automatically surfacing suitable references to streamline sales processes.
FAQ
The integration enables Orca to access and analyze Gong call recordings and transcripts, facilitating the identification of advocacy opportunities and the automation of reference matching for sales and customer success teams
Yes, Orca is designed to process large volumes of call recordings scalably, providing real-time analysis without impacting Gong's performance or requiring additional infrastructure.
Users require active accounts in both Gong and Orca, along with administrative permissions to authorize API connections via a secure OAuth process.
Integration Diagrams
The integration connects Gong with Orca to enhance advocacy-related actions.
Data
Call
Call
Data
Advocate
Advocate
Requirements
Subscriptions Required
Must have the Orca Unlimited subscription and AdvocacyIQ licenses assigned to sellers and csms.
Authenticating User Requirements
To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Orca
Connect
Learn more at platform.orcaforce.co