Orum is the AI Conversation Engine for your revenue team powering smarter dials, faster connects, and context-aware AI agentic coaching to accelerate conversations and revenue.
Orum
About
Orum is the AI conversation engine built to give your sales team the fastest path to pipeline.
It starts with Orum’s battle-tested AI dialer, which has powered over 1 billion calls and is used daily by tens of thousands of reps at companies like IBM and Ramp to break through to buyers faster.
But Orum goes beyond connect rates, with an integrated AI Coaching suite. Complete with instant AI scorecards, scenario-based AI roleplay, and personalized Coaching Portals. So every rep gets the feedback they need to improve, and every manager gets more time back in their day.
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Features
Build your flows in Gong Engage
Reps work from Gong Engage Flows, and any call to-dos automatically flow into Orum’s organized Smart List.
Choose your AI dialing strategy
Once call tasks are synced, reps can Parallel Dial with connections in near half a second, plus Power Dial, or One-Off Calls.
Complete sync back to Gong
Automatically log every call, recording, and outcome to Gong.
Benefits
Talk to 5x more buyers
Orum removes the manual grunt work of dialing so your reps can focus on what matters, live conversations. Reps can now make hundreds of dials per day with a fraction of the effort, and connect to real people in nearly half a second.
Synced and automated workflows
Orum logs all call activity, including the call recording and outcome, directly to Gong, so you can drive smarter follow-ups, deeper conversational analysis, and integrated sequencing with Gong Engage.
60% faster ramp
Teams using Orum’s AI Coaching Suite ramp reps 60% faster, with stronger cold call performance driven by instant feedback with AI Scorecards, confidence-building AI roleplay, and personalized insights surfaced through Coaching Portals.
3x more pipeline, right from the phone
Orum helps reps generate up to 3x more pipeline, and for many of our customers, 70–80% of meetings are now being booked directly over the phone.
FAQ
Yes, Orum will automatically sync call to-dos based on your Gong Engage Flows. Orum will also complete the to-dos based on the outcome of the call: successful call, no answer, voicemail.
Yes, any recorded call over 3 seconds will automatically sync to Gong Engage and be found in the Conversations tab.
Users must have a Gong Engage license with Telephony turned on.
Integration Diagrams
Data
Gong
Gong
Data
Orum Calls
Orum Calls
Requirements
Subscriptions Required
Must have Orum subscription.
Must have Gong subscription.
Must have Gong subscription.
Authenticating User Requirements
To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Orum.
Connect
See our official Help Center for more information on how to easily connect Gong and Orum.