# Prelay
> Prelay's team selling platform aligns people and process across your complex deals. Speed up your sales cycle, convert more buyers, and drive revenue growth.

Canonical page: https://collective.gong.io/integrations/prelay
Marketplace: Gong Collective
Last updated: 2026-01-29
Logo: https://assets.partnerfleet.app/ed2irl9avuynhto5ql88yftv3ptc

## At a glance
- Filter by Category: [Account Insights](https://collective.gong.io/t/primary-category/account-insights), [Deal Rooms & Workspaces](https://collective.gong.io/t/primary-category/custom-microsites), [Performance Management](https://collective.gong.io/t/primary-category/performance-management), [Workflow & Automation](https://collective.gong.io/t/primary-category/workflow-and-automation)
- Business Outcome: [New Business](https://collective.gong.io/t/business-outcome/new-business), [Retention & Expansion](https://collective.gong.io/t/business-outcome/retention-and-expansion), [Forecast Accuracy](https://collective.gong.io/t/business-outcome/forecast-accuracy), [Ramp Time](https://collective.gong.io/t/business-outcome/ramp-time), [Rep Productivity](https://collective.gong.io/t/business-outcome/rep-productivity)
- Filter by Feature: Use Gong Data
- Website: [www.prelay.com](https://www.prelay.com/)

## Call to actions
- [Connect](https://app.prelay.com/)

## About
Prelay's Gong integration allows users to leverage Gong data in Prelay workflows. Our AI-powered insights can intelligently link Gong calls to relevant activities within Prelay, ensuring accurate context, better deal tracking, and improved decision-making.

## Screenshots
- ![A thumbnail showing how workflows in the Prelay platform use integrated applications, including Gong.](https://assets.partnerfleet.app/drl6vbyre3dcdkm2h4u3wzsrxoxb)

## Features
- **Use Gong Call Data in Prelay** — Prelay brings Gong call data into your workspace to give you a more complete picture of stakeholder engagement across your deals and accounts. Prelay's centralized deal context and AI-powered insights help your teams drive repeatable success across your high-stakes evaluations, technical sales, and opportunity planning.

## Benefits
- **Drive forecast accuracy, win new business, and grow existing accounts with Prelay** — When Prelay connects with Gong, it centralizes call insights alongside all other deal and account activity, giving teams a shared source of truth for every opportunity. This unified context enables more accurate forecasting, stronger execution on new business, and better coordination for expansion and retention.
- **Decrease Ramp Time** — With Gong integrated, Prelay gives new team members immediate access to relevant conversations linked to each deal and account, all within the context of structured workflows. This accelerates onboarding by helping reps understand deal and account history, key stakeholders, and next steps without needing to chase down information.
- **Workflow & Automation** — Integrating Gong with Prelay enables automation based on synced activity, allowing teams to trigger workflows the moment relevant conversations are captured, keeping momentum high and collaboration seamless.
- **Performance Management, Attribution & Productivity** — Prelay tracks detailed metrics across interactions within workflows, enabling clear visibility into individual and team performance. When connected to Gong, it enriches this view with conversation data, providing deeper attribution and insights into what drives productivity and success.

## FAQs
### How does Prelay use Gong Data?
Prelay links Gong Calls to activity within our platform to provide users a centralized view of all deal context and interactions.

### Can I opt out of Prelay's Gong Integration AI features?
Yes, you can always opt out of our AI features.

### How does Prelay integrate with Gong and what data is visible to Prelay users?
Prelay integrates with your entire organization's Gong instance to enrich deal activity and collaboration workflows. Once connected, Prelay securely accesses relevant data across the organization while maintaining strict access controls.Only Gong calls linked to calendar events by users who own those events are visible in Prelay, furthermore Prelay users that don't have access to a Deal will not be shown any linked Gong data on the Deal. Private Gong calls and private calendar events are never processed or shown in the platform.To facilitate this linkage, Prelay users may connect their organization's calendar provider (Google Calendar, Microsoft Outlook, etc.) if enabled by an admin.

## Permissions
- Call — Push to Partner — Prelay Deal

## Next steps
- **Authenticating User Requirements** — To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Prelay.
- **Prelay Subscription** — Your organization must have a Prelay subscription in order to activate this integration.

## Connect
To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Prelay.In Prelay, go to Integrations in the left panel.Find the Gong Integration item and select the "Manage" buttonClick "Connect". You'll be redirected to Gong.Sign in to your Gong organization.In the permission request page, click Allow to give Prelay access to Gong. You'll be redirected back to the Prelay Gong Integration Settings page. You are now connected to Gong.