# Showpad
> Get at 360° view into deal activity by weaving buyer engagement data into Gong

Canonical page: https://collective.gong.io/integrations/showpad
Marketplace: Gong Collective
Last updated: 2025-10-07
Logo: https://assets.partnerfleet.app/hnfk07vkbwga5qmswmsowflfw8wr

## At a glance
- Filter by Category: [Content](https://collective.gong.io/t/primary-category/content-management)
- Business Outcome: [Rep Productivity](https://collective.gong.io/t/business-outcome/rep-productivity)
- Website: [www.showpad.com](https://www.showpad.com/)

## Call to actions
- [Connect](https://player.vimeo.com/video/757595780?h=2326987907)

## About
Showpad Sales Enablement platform enables sales teams to find, prepare, and share content to accelerate revenue growth.Showpad’s integration with Gong improves deal insight and offers more complete visibility into buyers’ engagement right inside Gong.

## Screenshots
- ![Showpad](https://assets.partnerfleet.app/h9k5guncbaj86mb84kgqlhuexwya)
- ![Showpad](https://assets.partnerfleet.app/hh8iibep5jqnzknukx4f3ge9w24c)
- ![Showpad](https://assets.partnerfleet.app/rt7veriv37fndavnaffh3ss3a0n1)
- ![Showpad](https://assets.partnerfleet.app/al5uyom3yd9framwgp293aub2ci7)
- ![Showpad](https://assets.partnerfleet.app/mylpncvbhfvo4dh8w6tz4huvt9qs)

## Features
- **Push Showpad Events to Gong Activity Timelines** — View buyer consumption activity for rich marketing and product content, video messaging, and multi-media page that have been shared with them. Understand when a buyer is especially engaged by detecting when they have reshared content with another member of the buying team or when they frequently interacted with specific content. 

## Benefits
- **Next Level Collaboration** — Showpad also allows you to track Mutual Action Plan activities so you can efficiently collaborate with your buyer towards a closed deal. Activate notifications when next steps and action items are created, assigned and completed and keep driving deal momentum.

## FAQs
### What type of engagement activity can be tracked with this integration?
The following activity will be added to the Gong Deals Timeline: Shared Content, Viewed Content, Re-Shared Content, Invited to Shared Space, Joined Shared Space, Commented in Shared Space, Next Steps - Mutual Action Plan created, Next Steps - Action created, Next Steps - Action assigned, Next Steps - Action completed.

### What are the prerequisites for data showing up in the platform?
The deal must be synced from the CRM to Gong; the recipient email address must exist as a contact in the CRM; the deal must have a close date in the future.

## Permissions
- Gong Activity Timeliines — Pull from Partner — Showpad Events

## Next steps
- **Subscription Requirements** — Must have Showpad Content Ultimate package. (Also available as an add-on for Content Plus customers.)
- **Authentication Requirements** — To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Showpad

## Connect
Open the Online Platform and select Admin SettingsSelect the Showpad Apps TabClick InstallSelect the Gong Integration App and click InstallIf you don't see the App, please reach out to your Customer Success Manager.Once installation is confirmed, you can see where the App is used, disable automatic updates, or uninstall the AppOpen Settings and select the Gong Tab to authorize the Gong integrationThe integration is now set up