# Storylane
> Storylane helps companies build and share interactive product demos with their prospects in 10 mins.

Canonical page: https://collective.gong.io/integrations/storylane
Marketplace: Gong Collective
Last updated: 2025-10-07
Logo: https://assets.partnerfleet.app/5y9036iw5i3vsbeaz0iryxg4rvsk

## At a glance
- Filter by Feature: CRM Integration
- Website: [www.storylane.io](https://www.storylane.io)

## Call to actions
- [Connect](https://crm-gong.storylane.io)

## About
Storylane is the leading demo experience platform, helping B2B revenue teams engage prospects with interactive, personalized demos at scale.This integration empowers Gong Engage users to easily browse and embed Storylane demos directly inside Gong emails and templates, making it simple to showcase your product at the exact moment of buyer interest.With Gong’s engagement tracking and Storylane’s demo automation, revenue teams can convert more prospects, shorten sales cycles, and drive adoption with less effort.

## Screenshots
- ![Access Storylane App from Gong Engage Email](https://assets.partnerfleet.app/7z6se77xitab7uv5vpd6m3nkhv8q)
- ![Access the Interactive demo URL from the Storylane App](https://assets.partnerfleet.app/abra33hd7j59qd4t967c7it6xzzt)
- ![Storylane Demo gets added to the Gong Engage Email](https://assets.partnerfleet.app/i11zupr5qgnd0kth4x0ywkf7fn0j)
- ![Storylane Demo added to the Gong Workflow with Templates](https://assets.partnerfleet.app/sqjxy1t9dky5hhlf3syqhl59qt8a)

## Features
- **Show Storylane in Gong Engage Emails** — Revenue teams can browse and insert interactive Storylane demo links directly from the Gong Engage Email Composer, ensuring prospects see product value without leaving their inbox
- **Add Storylane Demos to Gong Workflows** — From Gong templates, users can open the Storylane app and embed pre-approved demo links, standardizing messaging while keeping outreach highly engaging at scale

## Benefits
- **Personalized Engagement at Scale** — Every Gong email and template can include tailored Storylane demos, helping prospects self-educate and move faster through the buying journey.
- **Accelerate Sales Cycles** — By embedding Storylane demos at the first touch, revenue teams reduce time-to-value and improve conversion rates.
- **Seamless Buyer Experience** — Prospects experience a frictionless flow: from Gong outreach → Storylane demo → Gong follow-up.

## FAQs
### Where can I know more about the integration?
Please find the Gong x Storylane integration in this article  https://docs.storylane.io/integrations/integrations/gong

## Permissions
- Gong Emails & Templates — Push to Partner — Storylane Demo Links

## Next steps
- **Authenticating User Requirements** — Must be logged into Gong as AdminAccess to install Storylane from the Gong Marketplace
- **Subscriptions Required** — • Must have Storylane active subscription• Must have Gong active subscription

## Connect
You can now install the Storylane app directly from the Gong Marketplace.SetupAdding Demos to Individual EmailsNavigate to contacts → Engage > AccountsSelect target → Choose account and contact to emailCompose email → Contact auto-populates in "To:" fieldAccess Storylane → Click Integrations icon > Storylane in composerAdd demo → Browse and embed demo link in email bodyAdding Demos to Email TemplatesOpen templates → Engage > TemplatesSelect template → Choose template to modifyEdit email step → Select specific email in template sequenceAccess Storylane → Click Integrations icon > Storylane in composerAdd demo → Browse and embed demo link in template