# Winning by Design
> Winning by Design helps GTM executives at recurring revenue businesses architect growth using a proven path that starts with strategic diagnosis and extends to design, and deploying systems to deliver compound growth.

Canonical page: https://collective.gong.io/integrations/winning-by-design
Marketplace: Gong Collective
Last updated: 2026-06-16
Logo: https://assets.partnerfleet.app/89tig7r7ibn9jeu6ncorlbhr8a74

## At a glance
- Filter by Feature: Import Calls, Use Gong Data
- Website: [winningbydesign.com](https://winningbydesign.com)

## Call to actions
- [Connect](https://helix-md-ramp.replit.app)

## About
Winning by Design Helix for Gong enables GTM teams to import Gong calls and transcripts into a structured growth workflow.The integration supports secure OAuth connection, company-based call import, and transcript-driven analysis so teams can quickly identify execution gaps, stakeholder coverage, and coaching opportunities.Imported conversations are used to power repeatable, evidence-based GTM decisions across Sales and Customer Success.

## Screenshots
- ![Winning by Design](https://assets.partnerfleet.app/3xfbtw86o69ulj2aklzr7b9pd885)

## Features
- **Use Gong Data in Winning by Design** — - Secure OAuth 2.0 connection to Gong- Company-based call discovery and import- Transcript-based call analysis workflow- Private call exclusion (`isPrivate=true`)- Owner-scoped access controls for imported data

## Benefits
- **Supercharge Transcript Insights with Helix from Winning by Design** — - Reduce manual effort in gathering and organizing call evidence- Increase consistency of GTM review and coaching motions- Improve visibility into execution quality across customer conversations- Accelerate decision-making with structured, transcript-backed insights

## FAQs
### What Gong scopes are required?
api:calls:read:basic and api:calls:read:transcript.

### Do you import private Gong calls?
No. Calls marked private (isPrivate=true) are excluded from import.

### How is access to imported calls controlled?
Access is owner-scoped and requires authenticated user access in Helix.

### How do I connect Gong to Helix?
Go to the Gong Integration section in Helix, click Connect, complete OAuth, then return to import calls.

### Can I import calls for a specific account/company?
Yes. You select a Gong company first, then import matching calls and transcripts.

### What happens if a call has no transcript?
The call is skipped and not imported for transcript-based analysis.

### Do you deduplicate imported calls?
Yes. Helix checks external source IDs and transcript hashes to avoid duplicates.

### Can I disconnect Gong later?
Yes. You can disconnect at any time from the Gong Integration controls in Helix.

### What data is stored after import?
Call metadata, transcript text, and analysis artifacts used for GTM insights.

### How are tokens and credentials handled?
OAuth tokens are stored server-side and refreshed as needed; they are not exposed to end users.

## Permissions
- Calls — Pull from Partner — Call metadata (imported call record)
- Call Transcripts — Pull from Partner — Transcript text file + analysis input
- Accounts/Companies (for selection/mapping) — Pull from Partner — Customer source mapping (source_external_id, source_external_name)

## Next steps
- **Subscriptions Required** — Must have Winning by Design Helix subscriptionMust have Gong subscription
- **Authenticating User Requirements** — To authenticate this integration for the first time, a user must be a Gong User with valid membership.

## Connect
1. Connect Gong via OAuth from the Helix interface.2. Select the relevant company account.3. Import calls and transcripts into Helix.4. Review analysis outputs and use insights to drive coaching and GTM execution.Security and access model:- Calls marked private (`isPrivate=true`) are excluded from import.- Access to imported calls is owner-scoped and tied to authenticated user identity.