About

ZoomInfo is the all-in-one AI GTM platform that helps sales, marketing, and customer success teams execute their go-to-market strategy with confidence. Powered by comprehensive B2B data across more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo provides the intelligence, automation, and integrations modern revenue teams need to identify, engage, and convert their best buyers.

ZoomInfo integrates with Gong Enrich to bring contact data directly into revenue teams' Gong workflows by filling in missing email addresses and phone numbers, improving data coverage, and helping reps move from research to outreach faster.

Data Provided

ZoomInfo provides contact-level enrichment data in Gong. This includes:
  • Verified business email addresses
  • Direct dial phone numbers

Benefits

  • Prospect Without Friction: Find accurate contact details instantly without ever leaving Gong contact views or Engage flows.
  • Optimize Your Waterfall: Position ZoomInfo within your Gong Enrich email and phone waterfalls to maximize coverage and data quality.
  • Bring Your Own Key (BYOK): Maximize your current tech stack by connecting your existing ZoomInfo subscription directly into Gong.

Setup for Gong Admins

  1. Connect ZoomInfo to Gong Enrich using ZoomInfo credentials.
  2. Add ZoomInfo to your email or phone enrichment waterfall.
  3. (Optional) Sync enriched contacts back to your CRM.

How it Works

  1. Users can trigger enrichment directly from supported Gong contact views and when adding prospects into Gong Engage flows. 
  2. ZoomInfo operates seamlessly within your configured enrichment waterfall; if ZoomInfo does not return the requested record, Gong Enrich moves to the next configured provider. 
  3. Enriched data can also be synced back to your CRM depending on your Gong configuration.

Requirements

Gong Enrich must be enabled for your Gong account. Read more on the Gong Help Center. 

FAQ

Yes. Connect your existing ZoomInfo account through Gong Enrich using Bring Your Own Key (BYOK) to continue using your current subscription.
No. Data accessed through a customer’s own connected provider account uses the customer’s existing ZoomInfo subscription or credits. Gong Credits are used when Gong Enrich accesses additional data through providers purchased through Gong. However, using Gong Credits with ZoomInfo is currently not available.
Yes. Admins can configure and prioritize ZoomInfo within separate email and phone enrichment waterfalls.
Users can access enriched contact data from supported Gong contact views and when adding contacts to Gong Engage flows.